Everyday essentials · Opening soon on Amazon
Everyday essentials, nothing extra.
Three wipes, each made for one job, with short ingredient lists and no added fragrance. Stocked by a small store that reads every label twice.
● No. 01 · No. 02 · No. 03 — now stocking
The essentials
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The label key
Understand every pack at a glance.
Two letters, one fact. Each product shows the codes that apply to it, so you can compare without reading the fine print.
- FFFragrance-freeNo added fragrance or masking scent.
- AFAlcohol-freeNo alcohol added to the formula.
- ALMade with aloeAloe leaf juice in the formula.
- XLExtra-large cloth12 × 12 inches. One cloth does the job.
About the store
A short list, chosen carefully.
The goods are the everyday things you use without thinking. The odds are the small, useful finds we add along the way. Every one has to earn its place on the shelf.
Rule one
Plain labels.
What it is, what’s in it and how to use it, in normal words.
Rule two
Useful sizes.
Packs and cloths sized for real life, not for the shelf photo.
Rule three
No tall tales.
If we can’t back up a claim, it stays off the pack.
Opening soon on Amazon
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Coming soon to Amazon
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